Burn After Reading: Snapchat, Facebook Poke and the next self-destructing message service
Edited screengrab of “Mission Impossible: Ghost Protocol” via Zvents
Snapchat, the self-destructing photo and video messaging mobile app, has become the latest startup to go white hot.
Not only have users and the media latched onto Snapchat (50 million snaps shared a day), but Facebook may have further aided Snapchat’s rise, giving it a ton more name recognition by launching its own self-destructing messaging app under the name Facebook Poke, which hasn’t been nearly as well-received.
But Facebook Poke does have one thing that Snapchat does not: The ability to send text-only self-destructing messages.
While this is not likely to be of much consequence to Snapchat’s primary userbase, who clearly value the service as it is, with the focus entirely on visual messages, the idea of a flexible content self-destructing messaging service that Facebook Poke has raised is a compelling one...